About Us

Thank you for supporting Sentinel Watch Company. This venture exists because of the people behind it—those who choose to wear our watches and those who help spread the word. 

Our mission is simple: deliver functional timepieces and never stop improving them. While the watches are at the center of what we do, a watch often represents more than time. It can mark a milestone, honor someone no longer with us, or create a lasting connection. That human element matters to us. It’s what drives Sentinel.

We aim to create quality, affordable timepieces for those who rely on their tools. A watch can be a statement, but it should never be the whole story. We don’t build overt billboards for the wrist—our designs are purposeful, restrained, and built to earn their place.

Because of the environments we work in, versatility was non-negotiable. Each watch is designed to perform on the job, while remaining refined enough to wear off the job. It’s this balance that defines Sentinel: watches led by function, refined by form.

Our community continues to grow, from those on the job and in the trades to the office and everywhere in between. Your feedback matters to us, because Sentinel exists to support you.

THE PEOPLE BEHIND THE EYE

TK

I am the founder of Sentinel Watch Company. For the foreseeable future, I will remain faceless and nameless. Not because I think it's mysterious or cool - those who know me would argue the opposite - but because there are parts of my work within law enforcement where distance from public association is necessary.

I spent my first five years on patrol, like most do, and quickly gravitated toward interdiction and proactive policing. After several years, I helped form our department's first uniformed proactive patrol unit alongside Alec. Those years were some of the most rewarding of our careers and marked the first time we worked closely together for an extended period. Without realizing it at the time, that collaboration helped lay the groundwork for what would eventually become Sentinel.

Several years later, I transitioned into a multifaceted plainclothes unit focused on fugitives, case enhancement, surveillance, and a wide range of enforcement activities. Alongside my primary assignment, I serve as a Task Force Officer on a federal task force. My role shifts constantly-sometimes hour to hour, sometimes minute to minute-often requiring me to move between environments and responsibilities that couldn't be more different from one another.

That variability, and the covert nature of the work, forced me to think critically about what the ideal watch should be for people in similar roles. I wanted to understand everything: movements, materials, durability, function-what actually makes a watch useful, not just desirable. It needed to be affordable, resilient, and discreet. Something that wouldn't advertise what I do, but could handle it. A watch that could move seamlessly from court, to surveillance, to a search warrant, to a bar after work—without ever feeling out of place.

In late 2024, leading into 2025, that curiosity turned into action. That's when Sentinel Watch Company began.

ALEC

I'll get the boring part out of the way first. I enlisted in the Marine Corps at 21 when I realized college wasn't for me. I spent five and a half years with Marine Helicopter Squadron One - Security Company, supporting missions for Presidents Obama and Trump. That work took me across nearly 50 states, territories, and countries-there's a good chance our paths crossed somewhere along the way.

I left the Marine Corps in 2019 and went straight into law enforcement. I'm currently a full-time tactics instructor and a member of our agency's SWAT team. Before that, I spent several years on patrol and in our uniformed proactive patrol unit-the first time TK and I worked closely together, and still my favorite period in policing.

Now for the passion around this industry. I remember my grandpa coming to visit one night with a shiny, silver-looking, plain-jane, clean-faced watch. I was probably around 13 years old and had no idea about watches, but I learned right there that I loved the look of a Movado. Shortly after that, I became obsessed and my parents bought me a Swatch. Once I had my own watch, I started doing what every dumb kid without money does next-I bought more. Then the military phase of my life came, and naturally, I had to have a G-Shock. That phase passed with a far more unfortunate phase right around the corner: the Apple Watch. The Apple Watch did what it said it would do-it kept me connected to the social world, tracked my activity, and told me the time. But I learned that I hated having the wireless leash attached to me. Then came Sangin, which brought me back to the love of a mechanical timepiece. I was finally in a place where I could reward myself with my dream watch, a Sub-Date. I wore my Sub daily-at work, at the gym, at the range, on SWAT-no matter what I was doing, I had that watch on.

When TK told me about Sentinel, I didn't hesitate. I backed the idea immediately. Now I get to do what I love-teach, operate, and help build watches for people who rely on their gear as much as we do.